App helps highlight deals for Cobalt Business Park employees

April 14 2014 App helps highlight deals for Cobalt Business Park employees

As part of its continued commitment to providing MORE to the working day for the workforce at Cobalt Business Park, developers Highbridge have teamed up with Accenture to launch the new More Cobalt app for iPhone. Celebrating its eighth birthday this year, the Cobalt discount card leads the way with the implementation of its new mobile app.

Accenture, whose Newcastle Delivery Centre relocated to the business park in 2013, supplied a team of apprentices who worked tirelessly on the app as part of an initiative to provide them with commercial experience in software development. The project gave them an opportunity to monitor and examine download and usage numbers, and to improve the services within the park where their office is based.

The More Card app is designed to provide access to the hundreds of leisure deals on the Cobalt More Card, which are available exclusively to Cobalt’s 12,000+ staff. The More Card’s 8,000+ members can use the new app to search for participating venues by location and type of offer, and to find out what’s on at Cobalt. Available initially for Apple iPad and iPhone, the app has already been downloaded by more than 1,000 members. The Cobalt More team can also use the technology to communicate new offers and promotions to users through push notifications.

Amy Carroll, Events & Communication Manager at The Cobalt Business Park said, “We’re delighted with this new app, which has provided a pioneering service for our business park. The aim now is to develop the technology to offer more services through the app to our workers, including commuter information and service alerts.”

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